LENA GARCIA FARRIS





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I’m an independent art director and designer based in San Diego, California. I specialize in visual brand identities with an emphasis on typography, illustration, and embedding ambience through texture and color. My work has focused on collaborating with hospitality and lifestyle brands, as well as specialty labels, and this has defined my overall approach to design: deep research, noticing nuance, and layering special details into the solution. 

When I’m not designing, I’m painting, making collages, or crafting, and to me, there’s no better reset than a jump in the ocean.

I’m currently accepting new clients—if you’d like to work together, please get in touch. 

CONTACT
C.V.





Education
(BA) Graphic Design
San Diego State University
San Diego, California
2012




Selected Clients Las Olas Restaurant, Casetta Hotels, Hotel Willa, Casa Cody, The Pearl Hotel, Orangery, Alexa de la Cruz, Woon Kitchen, Cool Hand Co.